📺 Video killed the recruiting star 🎙️

💔 💔 💔 Pictures came and broke your heart

Author

James Ellis
February 25, 2025

Every knows how useful video is… provided you do it right. The secret isn’t the camera, the mic, or even the subjects. The secret to video that moves people is the strategy behind it.

You already know you need to build video to tell your story, to activate your brand, and to stand out. So how come sooooo many recruiting and employer branding videos are dull, forgettable, and generic feeling?

It isn't about the tech, the subject or even what you spend. It's all about your video strategy.

And yet, when we talk to video builders, they are often filling space, checking boxes, and publishing videos no one will ever enjoy or share.

So in this episode of People MBA, Bryan and James get super serious about the very fun process of strategic video creation.

This episode comes with an 11-page ebook on how to walk through the process of building your own video strategy to help you run good thinking into action... and results!

📺 Channel | 🎧 Podcast | 📚 Document Library | 🔵 PMBA LinkedIn

Every episode comes with a custom-made downloadable guide, script, examples, or other actionable document. So far, you can check out our guide to a TA Leader’s Personal Brand, Writing Better Outreach Emails, and how to build a stronger relationship with your CFO in the document library.

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